Delta Radio's history can be traced to 1991, when we Larry Fuss purchased what was then
WRDC-AM and WQAZ-FM in Cleveland. The stations had been through a string of several owners and were off-air
when Fuss bought them. Fuss teamed up with business partners Kirk Harnack, Brad Young, Rob Sidney and
Jerry Johnson, renamed the station WDTL-FM, rebuilt the existing transmitter site, constructed new studio
facilities, and went on-air on March 16, 1992.
The station's Country
format, featuring Jim Gregory in the morning, quickly became the most popular radio station in the area. In
1993, Delta Radio purchased WKZB-FM/95.3 in Drew, moved the station to Cleveland, renamed it WOHT-FM ("HOT95")
and launched an Urban Contemporary format.
WRDC-AM was renamed
WDSK-AM, its original call-letters from 1953, and returned to the air in 1995 with an all-talk
format.
WZYQ-FM/101.9, known as "Star-101.9" was built as a new station in 1996 and
featured an Adult Contemporary format.
On November 1, 2003, all
four stations were sold to MRS Ventures, Inc. of Tyler, Texas. All four have since ceased operation.
Delta Radio also owned two stations in the
Greenville market, KZYQ-FM/103.5 and KRKD-FM/105.7. Those stations were also sold to MRS Ventures in 2003
and have since ceased operation.
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The original WDTL studio in Valley Court Square in Cleveland, MS. |
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Jim Gregory and morning show partner Vickie Taylor in the WDTL studio in
1992. |
WROX went on-air on June 2, 1944 and is
the oldest radio station in Northwest Mississippi. The station was acquired by Delta Radio in 1998. From
2003-2005, the station was LMAed to Jason Konarz from Marks, Mississippi.
Delta Radio terminated Konarz's LMA in 2005 and resumed control of the
station at that time. More WROX history at www.wroxradio.com/history.php.
WKXY History
WKXY-FM signed on in April 2003 as sister-station to WROX
in Clarksdale, Mississippi. For over five years, WKXY simulcast the programming of WROX-AM 1450 in
Clarksdale. In November 2007, Delta Radio applied to move WKXY-FM
from Clarksdale to Merigold, Mississippi, a small community about four miles north of Cleveland. The FCC
granted the application on April 2, 2008, and construction started soon thereafter.
The new WKXY-FM signed on November 8, 2008, broadcasting with a
power of 6000 watts. New studio facilities were constructed at the Valley Court Square office complex in
Cleveland, the original home of WDTL-FM/92.9. The broadcast tower, located near Mound Bayou, Mississippi, is
the same tower formerly utilized by WZYQ-FM/101.9. More WKXY history at http://www.kix921.com/history.php.
WLTM/WIQQ/WNIX History
WLTM/WIQQ/WNIX are currently operated by Delta Radio LLC pursuant to an LMA
agreement with Debut Broadcasting Mississippi, Inc.