WKXY-FM signed on in April 2003 as a sister-station to WROX in Clarksdale, Mississippi. For over five years, WKXY simulcast the programming of WROX-AM 1450 in Clarksdale. In November 2007, Delta Radio applied to move WKXY-FM from Clarksdale to Merigold, Mississippi, a small community about four miles north of Cleveland. The FCC granted the application on April 2, 2008, and construction started soon thereafter.
The new WKXY-FM signed on November 8, 2008, broadcasting with a power of 6000 watts. New studio facilities were constructed at the Valley Court Square office complex in Cleveland, the original home of WDTL-FM/92.9. The broadcast tower, located near Mound Bayou, Mississippi, is the same tower formerly utilized by WZYQ-FM/101.9. In 2013, WKXY moved to 3965 Highway 61 North, about 3 miles north of Cleveland, a building that was originally the home of competitor WMJW-FM.