Why Radio Advertising Works

• Radio can reach on-the-go consumers!
• Radio allows you to establish a special relationship with consumers.
• Radio can cost-effectively break through the lines of media bombardment.
• Radio’s on-location remote broadcasts are both powerful and profitable.
• Radio’s unique, specialized formats allow you to target your best prospects.
• Radio reaches prospects closest to the point of purchase.
• Radio can bridge the gaps left by other media options.
• Radio provides unique specialized on-air promotions.
• Radio is king for establishing top-of-mind-awareness.
• Radio can influence new markets and prospects.
• Radio can complement other advertising platforms.
• Radio’s listenership remains strong, while time spent with other media declines.

Why Radio Matters