Target Demo: Adults 35+, about 60% female/40% male

The Delta now has a station that appeals to the adult African-American audience, the new STAR-101, heard on 101.5 in Greenville, Southeast Arkansas and Northeast Louisiana, and on 101.7 in Cleveland, northern Sunflower County and southern Coahoma County. STAR-101 plays only the best adult R&B with no hip hop or rap – Kool & The Gang, Diana Ross & The Supremes, The Four Tops, Marvin Gaye, The Temptations, Prince, The Staple Singers and more! It’s the music African-American adults crave.STAR-101 features the Delta’s only daily local news broadcasts and meteorologist Paul Trambley’s weather forecasts twice hourly. If you want to sell your product or service in the Delta, you should be advertising on the station that reaches African-American adults, STAR-101.


Call Letters: KZYQ-FM and WZYQ-FM

Frequency: 101.5 in Greenville and Southeast Arkansas; 101.7 in Cleveland

Power: 6,000 watts on 101.5 and 101.7

Schedule: 24 Hours a Day

Format: Adult R&B

Coverage: Chicot, Desha and Drew Counties in Arkansas; East Carroll and West Carroll Parishes in Louisiana; Bolivar, Sunflower, Coahoma, and Washington Counties in the Mississippi Delta.

Audience: STAR-101’s format is designed to reach African-American Adults, primarily 35+.

News: Hourly updates from Fox Radio, plus daily local news broadcasts from the Delta Radio Newsroom.

Streaming: Live desktop streaming app available at Free streaming players available for iPhone users in the Apple Store and for Android users in the Google Play Store.

Advertising: See or visit

Contact Info:
KZYQ 101.5, 830 Main Street, Greenville MS 38701
WZYQ 101.7, 3965 Highway 61 North, Cleveland MS 38732
Phone 662-394-8865; Fax 888-704-4762; E-mail [email protected]