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Beware the Local Advertising Agency

If your business does a fair amount of advertising, chances are you will be approached by a local advertising agency promising to handle your advertising for you.  Their sales pitch is appealing— “You don’t have time to handle your ...
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If Your Doors Are Open, You Should Be Advertising

Many business owners think they only need to advertise when having a sale.  However, according to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, there are five indisputable reasons for businesses  to advertise all the time. 1)  ...
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Don’t Spread Your Advertising Too Thin

There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“  The word is “scammed.“ Local advertisers may buy ...
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What Happens When You Stop Advertising?

Have you ever watched a train begin to move?  The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to disconnect the engine while ...
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Don’t Piss Away Your Ad Dollars

Let’s face it - there are far too many places to spend your advertising dollars.  Besides the major media - radio, TV and newspaper, there are also lots of secondary choices - billboards, cable TV, “shopper” publications, business publications, ...
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We Can’t Help Everybody, But Maybe We Can Help You

Unfortunately, we can't help everybody.  But maybe we can help you. An effective radio advertising is a powerful and effective way to generate new business.  At Delta Radio Network, our specialty is carefully-crafted attention-getting ad campaigns designed to attract the ...
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Avoid Clichés in Your Radio Ads

Why is it that many advertisers want their commercials to sound like commercials?  You know the kind – “tell everyone I’ve been in business since 1972, mention my convenient locations and be sure to include my phone number.”  Big ...
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Radio’s Weakness is Actually Our Greatest Strength

Business owners sometimes say "I can't measure radio advertising." Some even avoid Radio advertising altogether for that very reason.  Yes, Radio results can sometimes be hard to trace because we reach consumers even when they don't know they are ...
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Stop Doing What Isn’t Working

Many businesses keep doing the same thing week after week, month after month, year after year, without taking the time to determine if it's working or not.  In some cases, it's hard to determine if your advertising is indeed ...
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“The Golden Age of B.S.”

Instead of sticking with the tried and true, many advertisers have been lured in by the sparkle of social media and new media.  It’s what best-selling author Bob Hoffman calls “The Golden Age of Bullshit.” [su_youtube_advanced url="https://www.youtube.com/watch?v=EyTn_DgfcFE" width="860" height="480" showinfo="no" ...
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