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Author: Larry Fuss

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We’ve Moved!

After nearly 40 years at 102.3, Q102 has moved down a notch to 102.1, plus we've increased our power to 25,000 watts.  Now you can hear us in more places and with a clearer signal.  Change your radio presets to 102.1 and tell all ...
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The Beat’s BIGG V Wins Best Radio DJ Award

Congratulations to The Beat's very own BIGG V for taking home this year's award for Best Radio DJ at the 2018 SCM Awards last night in Memphis. The SCM Awards is one of the largest urban entertainment award shows in the world. Listen to ...
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Beware the Local Advertising Agency

If your business does a fair amount of advertising, chances are you will be approached by a local advertising agency promising to handle your advertising for you.  Their sales pitch is appealing— “You don’t have time to handle your advertising, so let us handle ...
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If Your Doors Are Open, You Should Be Advertising

Many business owners think they only need to advertise when having a sale.  However, according to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, there are five indisputable reasons for businesses  to advertise all the time. 1)  People shop all the time.  ...
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Don’t Spread Your Advertising Too Thin

There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“  The word is “scammed.“ Local advertisers may buy TV, radio, newspaper, bus benches ...
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What Happens When You Stop Advertising?

Have you ever watched a train begin to move?  The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to disconnect the engine while the train was moving at ...
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Don’t Piss Away Your Ad Dollars

Let’s face it - there are far too many places to spend your advertising dollars.  Besides the major media - radio, TV and newspaper, there are also lots of secondary choices - billboards, cable TV, “shopper” publications, business publications, direct mail (also known as ...
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We Can’t Help Everybody, But Maybe We Can Help You

Unfortunately, we can't help everybody.  But maybe we can help you. An effective radio advertising is a powerful and effective way to generate new business.  At Delta Radio Network, our specialty is carefully-crafted attention-getting ad campaigns designed to attract the listener’s attention and get them ...
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Avoid Clichés in Your Radio Ads

Why is it that many advertisers want their commercials to sound like commercials?  You know the kind – “tell everyone I’ve been in business since 1972, mention my convenient locations and be sure to include my phone number.”  Big yawn!  A commercial shouldn’t be ...
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Radio’s Weakness is Actually Our Greatest Strength

Business owners sometimes say "I can't measure radio advertising." Some even avoid Radio advertising altogether for that very reason.  Yes, Radio results can sometimes be hard to trace because we reach consumers even when they don't know they are being reached.  So, they can't ...
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