HomeArticles Posted by Larry Fuss ( Page 2)

Author: Larry Fuss

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Stop Doing What Isn’t Working

Many businesses keep doing the same thing week after week, month after month, year after year, without taking the time to determine if it's working or not.  In some cases, it's hard to determine if your advertising is indeed working.  A steady stream of ...
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“The Golden Age of B.S.”

Instead of sticking with the tried and true, many advertisers have been lured in by the sparkle of social media and new media.  It’s what best-selling author Bob Hoffman calls “The Golden Age of Bullshit.”[su_youtube_advanced url="https://www.youtube.com/watch?v=EyTn_DgfcFE" width="860" height="480" showinfo="no" rel="no" modestbranding="yes" class="center"]
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Still Advertising in the Yellow Pages?

Really?  If so, you're wasting your money.  It’s not 1978 anymore.  Ellen DeGeneres explains why the phone book is useless.[su_youtube_advanced url="https://www.youtube.com/watch?v=ZHtxOdtWYMc" width="860" height="480" showinfo="no" rel="no" modestbranding="yes" class="center"]
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Something Every Advertiser Should Know

Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true.  The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright lie to consumers, even if by accident. Raising ...
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Why Advertise Frequently and Steadily?

Consumers have new wants and needs, and make new purchases every day Very few people have a need for any specific merchandise item on any given day. In half of all the general merchandise categories measured in a consumer study, the individual's decision to buy ...
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Consumers Still Spending Time With Radio

[From Radio Ink]More from Nielsen’s latest Total Audience Report. Despite the onslaught of new technology, radio listening is still very high with consumers, according to the Nielsen numbers. Average time spent listening to radio for adults 18 and older has only trended down slightly. In ...
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Reasons to Not Advertise

There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for ...
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Creating a One-Of-A-Kind Radio Ad

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create ...
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10 Reasons to Advertise

Advertising Creates Store Traffic:  Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers.  The more people who come into a store, the more opportunities you have to make sales.  A National Retail Federation survey found that for ...
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Budgeting Ad Costs for a New Business

Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that you will need to advertise your business in order to attract customers. That leads ...
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